BRAND HISTORY

In 1960, McKee Foods founder O.D. McKee was trying to come up with a catchy name for their new family-pack cartons of snack cakes. Packaging supplier Bob Mosher suggested using a family member's name. Thinking of what could be a good fit for the brand, O.D. arrived at the name of his 4-year-old granddaughter Debbie. Inspired by a photo of Debbie in play clothes and her favorite straw hat, he decided to use the name Little Debbie® and the image of her on the logo. Not until the first cartons were being printed did Debbie's parents, Ellsworth and Sharon McKee, discover that their daughter was the namesake of the new brand.

The first family-pack was produced in August of that year and consisted of the original snack cake, the Oatmeal Creme Pie. Family-packs were one of the first multiple-item baked goods available with individually wrapped products. The cost per carton was only 49 cents. By combining a quality product with outstanding value, Little Debbie® quickly became a member of America's households. After its initial introduction, more than 14 million cakes were sold within 10 months. While the Oatmeal Creme Pie was the original Little Debbie® snack cake, there were 14 different varieties by 1964 including the ever-popular Nutty Bars® Wafer Bars and Swiss Cake Roll.

Since 1960, Little Debbie® snacks have remained a value leader. Currently, they sell for less than other leading brands while providing quality products. More than 75 varieties are available. Little Debbie® snacks are available in all 50 states, Canada, Mexico and Puerto Rico, as well as on U.S. military bases throughout the world.

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